Build a reusable media library with Assets

One library for all your media

Screenshots, demo videos, logos, onboarding illustrations — the media behind your product tends to live in a dozen places: someone's desktop, a Slack thread, a shared drive nobody can navigate. Assets gives your team one shared library. Upload a file once, then reuse it everywhere — help articles, release notes, onboarding flows, and beyond.

Uploading an asset

1. Open Assets and click Upload asset.
2. Choose a file. AppGram fills in a title from the filename — edit it if you'd like.
3. Add an optional description, pick a category, and add tags so it's easy to find later.
4. Decide whether to share it across your organization (more on that below), then click Upload.

You can upload images, video, audio, PDFs, and documents. Anything else is stored as-is, so you always keep the original.

Keeping it organized

Two tools keep a growing library tidy:

• Categories — one bucket per asset (Help Center, Releases, Marketing, Onboarding, and any you add yourself).
• Tags — free-form labels; add as many as you like. Tag by product area, campaign, or version — whatever matches how your team thinks.

In the Library tab, filter by category in the sidebar, click tags to narrow further, or search by title, description, filename, or tag.

Sharing across your organization

Turn on Share across organization for an asset and every other project in your org can find and reuse it — perfect for logos, brand imagery, and anything that should stay consistent everywhere. Shared assets carry a "Shared via [Organization]" badge so it's always clear where they came from.

Using an asset

Every asset has a public URL. Hover an asset card and click the copy icon — or open the asset and click Copy URL — to paste it into a help article, release note, email, or anywhere else that takes an image link. From the preview you can also open the file in a new tab or jump straight to editing its details.

Need to fix a title, recategorize, or add tags? Click Edit. The file itself never changes — to swap the file, upload a new asset.

The Settings tab

Switch to Settings for the housekeeping side:

• Storage used — total size across the project, with a breakdown by category.
• Asset categories — rename, recolor, add, or remove the categories your team picks from. Renaming updates every existing asset automatically.
• Supported formats — a quick reference for what you can upload.

Heads-up

• Deleting an asset is permanent — anywhere it is currently embedded will lose the image. Check before you remove it.
• A category can't be deleted while assets still use it; you'll be asked to confirm a force-delete, which leaves those assets uncategorized.
• Editing an asset changes its metadata only — never the file or its URL.