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Open emails in your app instead of the portal

Send users into your app, not the web

If you ship a mobile or desktop app, you'd rather your customers tap an email and land on the right screen in your app than in a browser. AppGram supports this through per-email-type redirect URLs.

Why https only

You can only configure https:// URLs as redirect targets. Custom schemes like myapp:// or instagram:// are blocked by every major email client (Gmail web/mobile, Outlook, most webmail) — they strip or refuse to open them, so the button does nothing.

The right tool is Universal Links (iOS) or App Links (Android): an https URL that the OS recognizes and opens in your app when installed, with graceful fallback to your website when not.

Set it up on your side

  • iOS: Host an apple-app-site-association file on your domain that points to your app's bundle ID. Apple documentation: Supporting Universal Links.
  • Android: Host an assetlinks.json file on your domain. Google documentation: Handling Android App Links.

Set it up in AppGram

  1. Open your project → Settings → Email customization → Redirect URLs.
  2. For each email type, paste your Universal Link template using placeholders:
    https://app.example.com/changelog/{slug}
    https://app.example.com/support/{request_id}?t={token}
    https://app.example.com/roadmap/{item_id}
    https://app.example.com/status
  3. Save. The CTA button in those emails now points at your URL.

Available placeholders

Email typePlaceholders
release{slug}, {id}, {version}
roadmap{item_id}, {item_title}, {from_column}, {to_column}
status{status_type}
support{request_id}, {token}

Heads-up

  • Universal Links resolve in the browser when the app isn't installed — make sure that fallback URL is a real page.
  • The token in support links is the magic-link access token; treat it as sensitive when logging.
  • Clear any redirect to revert that email type to your AppGram-hosted portal page.